Signs, Streets, and Storefronts

Signs, Streets, and Storefronts

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Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along Americaa€™s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers qcommonq architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of Americaa€™s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.THIS BOOK BEGAN MANY YEARS AGo as a photo-documentation of vintage business signs and their context, commercial ... To better comprehend how and why change had occurred, I developed a focus on about thirty case study towns, investigating ... The best archive for these volumes is to be found at the offices of ST Publishing in Cincinnati, the home of the ... Center for Special Collections at the University of Toledo for the records of the Libbey565 Owens-Ford Glass Company.


Title:Signs, Streets, and Storefronts
Author: Martin Treu
Publisher:JHU Press - 2012-09-21
ISBN-13:

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