Retrofuturism

Retrofuturism

4.11 - 1251 ratings - Source



The concept originator behind the New Beetle, J Mays is among the most influential designers in the history of the automobile. Mays's approach has revolutionized the industry by integrating branding and identity with the design process. Also at the foundation of his philosophy is a belief that the innovations of the past should inform future solutions. His cars intrigue us like no others because they respond to underlying emotional and cultural associations. This first book on Mays's work tracks his meteoric career from his start at Volkswagen-Audi to his current tenure at Ford, where he designs for eight lines (Ford, Mercury, Lincoln, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin). Illustrated with more than eighty-five photographs, freehand sketches, and computer renderings, Retrofuturism reveals new ways of thinknig about design that have the potential to greatly change the way we live in the twenty-first century.At the core of the new design was a diagram by Mays of three truncated, intersecting circles with a large one in the center and ... emotional connection with both Opposite: Detail, Volkswagen Concept One, 1994 Top: Detail, Volkswagen Concept.


Title:Retrofuturism
Author: Brooke Hodge
Publisher:Universe - 2002-12-13
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA