Produktmanagement für Konsumgüter

Produktmanagement für Konsumgüter

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Mit von der Partie waren die verbrauchsarmen Verteter der Firmen VW (Golf), Opel (Astra), Ford (Focus), Mitsubishi ... das Vier-Kanal-Stereo, den Bildschirmtext, die Videostandards Beta-System von Sony und System 2000 von Grundiganbsp;...

Title:Produktmanagement für Konsumgüter
Author: Kurt Vogel
Publisher:BoD – Books on Demand - 2002

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