Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI

Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI

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HOW TO HARNESS CONVERGING TECHNOLOGIES, DIVERGING AUDIENCES AND SPLINTERING MEDIA CHANNELS TO CREATE HYPER-RELEVANCE AND UNPRECEDENTED MARKETING ROI. This book defines a new marketing methodology that enables you to soar on the currents of the Google era, rather than being blown away by them. Understand how to align classical branding strategies with current conditions in order to maximize every facet of your brand. Learn how to leverage emerging technologies, including database, dialogue, and personalized variable capabilities, to achieve true one to one communications. And learn to deploy in all existing and emerging communication channels to create ultra-personalized relevancy. Based on first-hand experience at the leading edge of the industry, this book provides a clear perspective on the new marketing landscape and step-by-step guidance on leveraging its unique opportunities. a€œThis book does for marketing what the transistor did for radio. Neuromarketology offers the kind of thinking that promotes second order change. The author offers gems of knowledge that range from black powder to rocket fuel; loved the book.a€ a€“ Mikel Harry, principal architect of Six Sigma and the worlda€™s leading authority within his field. His book, Six Sigma: The Breakthrough Management Strategy Revolutionizing the Worlda€™s Top Corporations, has been on the best seller list of the Wall Street Journal, Business Week, and Amazon.com. a€œFinally a a€˜biblea€™ on cross-channel, dynamic one to one marketing. This book shows us how to overcome challenges to create effective content, liberate and empower your data, leverage software platforms and benefit from converging technology and media channels.a€ a€“ John Foley, Jr., Founder, President and CEO of interlinkONE, the leading multichannel marketing software solutions provider www.neuromarketology.comSee software and hardware components Hertz Rent-a-Car, 90 Horsky, Sharon, 218 House, Bob, viii HTML (Hypertext Markup Language) ... resources, 258a€“61 as game changer, 32 as a marketing engine, 9a€“11, 29 .mobi, 275 iPods/iPhone/ iPad as behavior changer, ... Michael, 86 JPEG (Joint Photographic Experts Group), 33, 273 K Kaiser Family Foundation, 75 Kindle e-books, 74a€“75 a€œKung Fu 288 Index.


Title:Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI
Author: Brian Fabiano
Publisher:Xlibris Corporation - 2010-10-19
ISBN-13:

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