Marketing: A Snapshot

Marketing: A Snapshot

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a€œMarketing: A Snapshota€ is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1. Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering studentsa€™ critical thinking and problem solving skills.It provides customers with the initial point of creating an impression of the service provider. ... The two broad classifications of standards are: hard standards and soft standards. ... Once the standards are defined and spelled out, they must.


Title:Marketing: A Snapshot
Author: Fredy Valenzuela
Publisher:Pearson Higher Education AU - 2013-10-25
ISBN-13:

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