Life After the 30-Second Spot

Life After the 30-Second Spot

4.11 - 1251 ratings - Source



... 52, 60 Mass media: business model for, 29 consumption of, 32 digital synergy and, 43-44 Internet in, 112 problems of, 5 relevance ... smart, 74 for TV ads, 157- 158 Microsoft, 127, 133, 163-164, 245 Mini Cooper, 262 Mitsubishi aquot;See What Happensaquot; ads, ... David, 78, 114 Ogilvy on Aavertlioing (Ogilvy), 78 Once anaAgain (TV show), 168 Radio: commercialism of, 12 satellite, 24, 45, 47, 48, 119, Index 281.


Title:Life After the 30-Second Spot
Author: Joseph Jaffe
Publisher:John Wiley & Sons - 2005-06-24
ISBN-13:

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