Firms of Endearment

Firms of Endearment

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Todaya€™s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. Theya€™re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And theya€™re doing it for all their stakeholders. Not because ita€™s simply politically correct, because ita€™s the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.Employees need to feel that they are listened to and appreciated, and that they can make a difference. If that happens, they certainly do make a difference. Most FoEs, especially those ... This is a big motivator for new employees, giving them hopeful and bright dreams about their future with the company. CarMax andanbsp;...

Title:Firms of Endearment
Author: Rajendra S. Sisodia, Jagdish N. Sheth, David B. Wolfe
Publisher:Pearson Education - 2014-01-17

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