Don't Think Pink

Don't Think Pink

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The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a womana#39;s eyes, unlocking the secrets to developing products, services, and marketing ...


Title:Don't Think Pink
Author: Lisa Johnson, Andrea Learned
Publisher:AMACOM Div American Mgmt Assn - 2004-01-01
ISBN-13:

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