Content Rules

Content Rules

4.11 - 1251 ratings - Source



Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.The one-stop resource for creating irresistible content and building a loyal following, revised and updated How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite ...


Title:Content Rules
Author: Ann Handley, C.C. Chapman
Publisher:John Wiley & Sons - 2012-05-22
ISBN-13:

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