Cases in product management

Cases in product management

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Its forerunner, the SJ410, was a mini-4-wheel drive off-road vehicle with a 1, 000 cc engine that Suzuki had introduced in ... He was also responsible for creating the marketing plan for the SJ4l3, which would be named the Suzuki Samurai inanbsp;...

Title:Cases in product management
Author: John A. Quelch
Publisher:Richard d Irwin - 1995

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