Building Electronic Commerce with Web Database Constructions

Building Electronic Commerce with Web Database Constructions

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Building Electronic Commerce with Web provides an overview of the topics that readers must understand in order to create e-commerce sites that can display, insert, update, and delete data from a database. This book is set up as a tutorial rather than a theoretical reference, offering pedagogy more suitable for study. The chapters build upon each other in a lesson-oriented format, quickly laying foundational material on e-commerce in general, Web assessment, relational database principles, and HTML. Since technology in this area is rapidly changing, the chapters will begin with an explanation of the concept (the architectures and approaches rather than specific tools). Thereafter, each chapter will proceed to a discussion of current tools and step-by-step examples that implement the concepts. This book integrates key e-commerce and database technologies into teaching the construction of e-commerce sites. It features step-by-step guidelines on using tools like Access 2000 web templates, CGI, ASP, SAI, JavaScript, and Active X. Case studies are also included and carried throughout the text. Readers get access to the O'Reilly WebSite e-commerce programming environment, available at www.aw.com/info/nelson and on the accompanying CD-ROM: appendices suggest six different business case studies to which readers can refer to set up their own sites using WebSite server software to illustrate creation and administration principles, and provide a test environment.What used to be a typical customer service setup a€” a call center with customer service representative that had ... The most visible example of C2B is the faltering Priceline.com, a company that allows consumers to name a price at which theyanbsp;...


Title:Building Electronic Commerce with Web Database Constructions
Author: Anne Nelson, William H. M. Nelson
Publisher:Prentice Hall - 2002
ISBN-13:

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