Adapt Or Die: How the Internet Is Destroying Dealer Profits and What to Do about It

Adapt Or Die: How the Internet Is Destroying Dealer Profits and What to Do about It

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The Internet is destroying Dealer profits. One look at a Dealership's financial statements shows Dealers need to change how they qgo to market.q Consumer-centric, insightful, implementation savvy, the author worked with Amazon, Dell, Best Buy, and others to build their E-Commerce businesses. Now, in this straightforward and revolutionary book, Baumberger shares his online retailing wisdom with the automotive industry.You'll see why old Dealership retail approaches won't work - and what simple, proven, profitable strategies exist today to get a jump on online solutions that will profitably drive sales in the next decade.Dealers will learn about how to stop customers from squeezing every nickel out of a deal, how to prevent implementing tactics in search of a strategy, how to build a qvirtual foundationq for new, pre-owned, and fixed operations.Design is difficult and manufacturing production costs are sky high. So while a hit product has a huge payoff, ... Soon Saturn owners became less and less interested in participating in Saturn owner events. In contrast, Land Rover uses itsanbsp;...


Title:Adapt Or Die: How the Internet Is Destroying Dealer Profits and What to Do about It
Author: Kurt Baumberger
Publisher:Lulu.com - 2010-01-28
ISBN-13:

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